Question 1

Can you adapt content for different formats?

Accepted Answer

Yes. We often adapt content for multiple uses - for example, a whitepaper into blog posts, social graphics, or a presentation deck - so you get more value from the same core work.

Question 2

Can you test brand routes with stakeholders or customers?

Accepted Answer

We can support with testing if required. In many cases it isn’t necessary - we’ve written more about when testing adds value and when it doesn’t [in our journal](https://www.otherfolk.studio/journal/customer-research-in-branding).

Question 3

Can you work with existing brand guidelines?

Accepted Answer

Yes. If you already have brand guidelines, we can refine and expand them to work harder for your team. If you’re starting fresh, we can build a complete set of guidelines from the ground up.

Question 4

Can you work with our existing Webflow site?

Accepted Answer

Due to the many different approaches used by different studios, agencies, and freelancers, in order to avoid inheriting issues, we do not pick up existing Webflow builds.

Question 5

Do you handle copywriting, or should we provide content?

Accepted Answer

We can do both. Many clients provide their own content, but we also offer copywriting support for websites, whitepapers, and marketing campaigns. For specialist or highly technical areas, we often collaborate with your in-house experts to make sure the messaging is accurate and engaging.

Question 6

Do you handle naming or trademark checks?

Accepted Answer

We can support with naming and speculative checks, but legal trademark lookups and registration must be handled by your legal team.

Question 7

Do you migrate sites from other platforms into Webflow?

Accepted Answer

Yes. We can migrate content from WordPress and rebuild your site in Webflow, ensuring it works smoothly and takes full advantage of the platform.

Question 8

Do you offer ongoing support after launch?

Accepted Answer

We provide one week of post-launch support. After that, many clients choose a retainer for updates, new pages, and campaign assets.

Question 9

Do you provide hosting or ongoing maintenance?

Accepted Answer

Webflow hosting is handled directly through Webflow, so you manage that subscription. We don’t run separate hosting, but we can support with updates and improvements through a retainer.

Question 10

Do you run brand workshops?

Accepted Answer

Yes, our brand workshops run entirely online, making it easy to involve stakeholders wherever they are.

Question 11

Do you use AI tools?

Accepted Answer

We may use AI for tasks like image retouching or research, but never as a substitute for design thinking or brand craft. All creative decisions and final outputs are made by our team.

Question 12

How do we start a project with you?

Accepted Answer

It starts with a call to understand your goals, scope, and timelines. From there, we’ll issue a proposal and SOW. Once signed, we set up your project in our tools and confirm a start date.

Question 13

How do you handle tight deadlines or urgent requests?

Accepted Answer

For new projects, the typical lead time to start is 2-3 weeks. Retainer clients already have time reserved each month, so their requests are turned around faster. However, we do not do overnight or 24 hour turnarounds. We’ll confirm what is realistic and set clear milestones, and if a deadline cannot be met, we make that clear early and offer alternatives.

Question 14

How do your retainers work?

Accepted Answer

Our retainers give you a set number of design days each month, reserved exclusively for your team. You get priority access, faster turnaround, and predictable costs. Retainers are flexible - you can use the time for websites, branding, or marketing assets as needed.

Question 15

How long does it take to produce an explainer video?

Accepted Answer

Most explainer videos take 4-6 weeks from brief to delivery. That includes scriptwriting, storyboarding, design, animation, and final edits. If you already have a script and brand assets, we can often shorten this timeline.

Question 16

How many rounds of revisions are included?

Accepted Answer

Each project stage includes two rounds of revisions. This gives structure while keeping flexibility, and ensures feedback is gathered and applied in a clear, efficient way.

Question 17

How quickly can you start a new project?

Accepted Answer

It depends on our schedule, but most projects can begin within 2-3 weeks. For urgent needs, we’ll let you know right away if we can fit it in sooner. For retainers, we typically work to a weekly cadence.

Question 18

What do we receive at the end of a branding project?

Accepted Answer

You’ll receive final assets (logos, type, colour), brand guidelines, and any agreed collateral. Everything is ready to use across print and digital.

Question 19

What happens if our priorities change mid-project?

Accepted Answer

Smaller changes can be absorbed. However, if new features or deliverables are required, or your needs change, they must be formally discussed and approved as a change of scope to avoid assumptions. New costs, timings, and resourcing are issued before any extra work begins. If the shift is large enough, it is treated as a new project with its own SOW.

Question 20

What types of clients do you usually work with?

Accepted Answer

Our clients are typically SMEs and enterprise B2B teams, however we also work with well-funded startups from Series A onward. The work needs clear scope, defined stakeholders, and budget that matches the brief. Pre-seed or seed teams aren't usually a fit unless the scope and budget are already locked.

Question 21

What’s the typical timeline for a brand project?

Accepted Answer

A brand project usually takes 6-10 weeks. The process includes discovery workshops, strategy, design exploration, refinement, and delivery of guidelines and assets. The exact timeline depends on scope and how quickly feedback is turned around.

Question 22

What’s your approach to meetings and collaboration?

Accepted Answer

All of our work is delivered remotely. We collaborate through regular video calls, shared project tools, and clear documentation. This keeps projects moving quickly without the overhead of travel or in-person meetings.

Question 23

Which time zones do you typically work across?

Accepted Answer

Our clients are primarily in the UK, Europe, and the US. We schedule calls to align with your working hours and keep everything else async through our project tools.

Question 24

Will you provide training on using our new site?

Accepted Answer

We provide a handover so you know where everything is and how to access your files. However, we don’t run formal training sessions - if you need to learn Webflow, there are excellent courses available online.

Question 25

What are your payment terms?

Accepted Answer

Retainers are paid monthly in advance so we can reserve design time for your team and plan the schedule properly. Hours are pre-reserved per client and do not carry over to the following month, so it's important to plan for the time you need. Smaller projects are invoiced on completion. Larger projects — such as branding and Webflow design and build — are invoiced at each major milestone, and before final delivery.

Question 26

What is the minimum retainer commitment?

Accepted Answer

Our minimum retainer is two days per month. Retainers are available on a monthly, six-month, or annual basis. Monthly retainers require one calendar month's notice to cancel.

Question 27

Do you work with clients outside the UK and Europe?

Accepted Answer

We work with clients in the UK, Europe, and the US.

Question 28

Do you offer day rates or one-off small jobs?

Accepted Answer

We offer one-off projects — such as whitepaper design or presentation design — but we do not offer day rates or small admin-style jobs like document formatting. All work is either scoped as a project or handled through a retainer. This keeps timelines, expectations, and deliverables clear.

Question 29

What tools do you use for project management?

Accepted Answer

We use ClickUp. Retainer clients have access to a private ClickUp space for submitting job requests, reviewing work, leaving feedback, and tracking monthly time usage.

Question 30

Can you work alongside other agencies?

Accepted Answer

Yes, where other agencies cover disciplines we don't — such as PR or strategy — we're happy to work as part of a broader team. For anything that overlaps with our scope, that's best discussed as part of the brief.

Question 31

What file formats do you deliver?

Accepted Answer

We deliver in whatever formats you need, and always supply source files.

Question 32

Are there sectors you don't work with?

Accepted Answer

We don't work with clients in sectors such as tobacco, oil and gas, or industrial meat production.

OtherFolk® is a UK-based design & production studio, specialising in B2B design retainers, B2B branding, & B2B digital experiences

Our team has worked with

Our Expertise

Our expertise

Our expertise

Our expertise

working with us

Monthly Retainer

Project-based

Webflow Analyze vs GA4: Which one do you actually need?

Brand refresh vs rebrand (aka when you just need to get your house in order)

When is the right time to rebrand?

The importance of creating content for long B2B sales cycles

What's a brand sprint workshop?

Beyond the launch: protecting brand value

Ready to talk?